info@mosesgladson.com
+91 94450 93737
IG
Be
Dr
IN
Moses Gladson Creatives
13, 5th Street, 10th Main Rd Anna Nagar West,
Chennai 600040, Tamil nadu, India
info@mosesgladson.com
+91 94450 93737
IG
Be
Dr
IN
Moses Gladson Creatives
13, 5th Street, 10th Main Rd Anna Nagar West,
Chennai 600040, Tamil nadu, India
Showcasing Life in All its Glory
Mango post
Branding
The Intent
The MangoPost team, a premier production house in Chennai, recognized that their existing brand identity no longer mirrored their evolving personality or core values. Having collaborated with major directors and global platforms like Netflix and Hotstar, they required a modern identity to match their rapid growth and youthful, new-age resonance. The goal was to create a visually rich strategy that balanced professional stature with a deep-rooted connection to cinema. We aimed for a logomark to serve as a conceptual anchor, ensuring their high-quality media offering remains seamless and striking across all digital and print applications.
The Idea
We distilled the complexity of filmmaking into the concept of "Padam Pottu Kaatuvom," signifying both a mastery of craft and the enchanting visual format through which MangoPost creates its striking work. The design uses a simple rectangular box to symbolize the universal screen - from theaters to mobile landscape modes - where every story ultimately finds life. By integrating the letter 'M' to represent an ultra-wide display, the logo captures a broader perspective on life through a dynamic, colorful mnemonic. This vibrant identity, extended into a comprehensive brand book, reflects a commitment to craftsmanship and the energetic spirit of modern storytelling.
The Impact
The "Padam Pottu Kaatuvom" identity resonated deeply within the organization, perfectly capturing the client’s youthful ethos through a dynamic, simplistic, and memorable visual language. This cohesive brand transformation was so well-received by the industry that it earned a bronze award at the Maddy’s 2024 awards. By successfully bridging the gap between professional media production and vibrant creativity, the redesign has solidified MangoPost's reputation as a premier force in the southern media landscape. The brand book now serves as a definitive guide for their continued growth and cinematic excellence.
The Intent
The MangoPost team, a premier production house in Chennai, recognized that their existing brand identity no longer mirrored their evolving personality or core values. Having collaborated with major directors and global platforms like Netflix and Hotstar, they required a modern identity to match their rapid growth and youthful, new-age resonance. The goal was to create a visually rich strategy that balanced professional stature with a deep-rooted connection to cinema. We aimed for a logomark to serve as a conceptual anchor, ensuring their high-quality media offering remains seamless and striking across all digital and print applications.
Read more
We focused on creating a visually rich identity that balanced the cinematic experience with professional stature. The strategy required the logomark to serve as a conceptual anchor, clearly communicating the media offering for seamless use across digital and print applications.
We are extremely pleased with the exceptional Brand Identity work delivered by MGC.
The Identity created is not only visually stunning but perfectly aligned with our business vision and values. It beautifully captures the essence of who we are and presents a justifiable, powerful face of what we do. MGC understood our needs with remarkable clarity and transformed them into a brand identity that we are truly proud of. Their creativity, professionalism, and dedication have made a lasting impact on our brand."
Mohan Babu
Creative Director & Founder - Mangopost
We focused on creating a visually rich identity that balanced the cinematic experience with professional stature. The strategy required the logomark to serve as a conceptual anchor, clearly communicating the media with seamless use for digital & print applications.
We focused on creating a visually rich identity that balanced the cinematic experience with professional stature. The strategy required the logomark to serve as a conceptual anchor, clearly communicating the media with seamless use for digital & print applications.
Related Works
BACK TO TOP
info@mosesgladson.com
+91 94450 93737
IG
Be
Dr
IN
Moses Gladson Creatives
13, 5th Street, 10th Main Rd Anna Nagar West,
Chennai 600040, Tamil nadu, India
Showcasing Life in All its Glory
Mango post
Branding
The Intent
The MangoPost team, a premier production house in Chennai, recognized that their existing brand identity no longer mirrored their evolving personality or core values. Having collaborated with major directors and global platforms like Netflix and Hotstar, they required a modern identity to match their rapid growth and youthful, new-age resonance. The goal was to create a visually rich strategy that balanced professional stature with a deep-rooted connection to cinema. We aimed for a logomark to serve as a conceptual anchor, ensuring their high-quality media offering remains seamless and striking across all digital and print applications.
The Idea
We distilled the complexity of filmmaking into the concept of "Padam Pottu Kaatuvom," signifying both a mastery of craft and the enchanting visual format through which MangoPost creates its striking work. The design uses a simple rectangular box to symbolize the universal screen - from theaters to mobile landscape modes - where every story ultimately finds life. By integrating the letter 'M' to represent an ultra-wide display, the logo captures a broader perspective on life through a dynamic, colorful mnemonic. This vibrant identity, extended into a comprehensive brand book, reflects a commitment to craftsmanship and the energetic spirit of modern storytelling.
The Impact
The "Padam Pottu Kaatuvom" identity resonated deeply within the organization, perfectly capturing the client’s youthful ethos through a dynamic, simplistic, and memorable visual language. This cohesive brand transformation was so well-received by the industry that it earned a bronze award at the Maddy’s 2024 awards. By successfully bridging the gap between professional media production and vibrant creativity, the redesign has solidified MangoPost's reputation as a premier force in the southern media landscape. The brand book now serves as a definitive guide for their continued growth and cinematic excellence.
The Intent
The MangoPost team, a premier production house in Chennai, recognized that their existing brand identity no longer mirrored their evolving personality or core values. Having collaborated with major directors and global platforms like Netflix and Hotstar, they required a modern identity to match their rapid growth and youthful, new-age resonance. The goal was to create a visually rich strategy that balanced professional stature with a deep-rooted connection to cinema. We aimed for a logomark to serve as a conceptual anchor, ensuring their high-quality media offering remains seamless and striking across all digital and print applications.
Read more
We focused on creating a visually rich identity that balanced the cinematic experience with professional stature. The strategy required the logomark to serve as a conceptual anchor, clearly communicating the media offering for seamless use across digital and print applications.
We are extremely pleased with the exceptional Brand Identity work delivered by MGC.
The Identity created is not only visually stunning but perfectly aligned with our business vision and values. It beautifully captures the essence of who we are and presents a justifiable, powerful face of what we do. MGC understood our needs with remarkable clarity and transformed them into a brand identity that we are truly proud of. Their creativity, professionalism, and dedication have made a lasting impact on our brand."
Mohan Babu
Creative Director & Founder - Mangopost
We focused on creating a visually rich identity that balanced the cinematic experience with professional stature. The strategy required the logomark to serve as a conceptual anchor, clearly communicating the media with seamless use for digital & print applications.
Related Works
BACK TO TOP